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Fitness app, nutrition supplement win top GreenLight pitch competition prizes

Southeast Michigan
Fitness app, nutrition supplement win top GreenLight pitch competition prizes


A fitness app for swimmers and a wastewater treatment solution were among the winners of a total of $100,000 awarded at The Greenlight Business Model Competition on Wednesday.

This year 22 young companies with big ideas competed at Michigan State University's Wharton Center for Performing Arts in East Lansing, according to a news release.

Finalist teams pitched a wide variety of concepts to a panel of judges and were given space to network with venture capital firms and other potential investors. The funding is to be used for starting business ventures in Michigan.

Nine companies took home prizes:
•$40,000 grand prize (sponsored by the Michigan Economic Development Corp.): MySwimPro, a fitness application aiming to help swimmers improve performance
•$25,000 second prize (sponsored by MSU Federal Credit Union): VADE Nutrition, which created a premeasured, on-the-go protein supplement
•$10,000: Switched Source LLC, which developed technology that allows more control over energy supply, which would provide a more efficient electrical grid
•$7,500: MTBIsense LLC, a set of headgear that can tell parents, coaches and medical professionals about head impact severity and location after an injury
•$5,000: Pretch LLC, an idea-sharing space solution
•$2,500: Parabricks Inc., which uses proprietary technology to speed up DNA analysis
•First place in the undergrad competition, $6,500: Kulisha, a wastewater treatment solution that converts organic waste into a product to be used in animal feeds
•Second place in undergrad, $2,500: CaryCott, a dual-wheel, self-balancing stroller
•Third place in undergrad, $1,000: Stir It Up, a bakery that provides employment for people with intellectual and developmental disabilities



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